monday CRM and HubSpot end up on the shortlist in almost every CRM selection. Both manage contacts, companies and deals, both have AI features, and both offer data storage in the EU. Yet they are very different tools, and their costs diverge sharply depending on team size. This comparison shows you how the two differ in 2026, when each one fits and how a switch from HubSpot to monday CRM works.

The core difference in two sentences

HubSpot is a marketing and sales platform with its roots in inbound marketing. Its strength is that the website, newsletter, forms and sales all use the same contact data.

monday CRM runs on the monday AI Work Platform and is above all flexible. The pipeline, fields and processes can be adapted freely to your own sales process, and once a deal is closed, it can continue as a project in the same system.

monday CRM and HubSpot at a glance

Prices are per seat per month with annual billing, as of September 2026.

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Pricing in 2026 in detail

monday CRM costs 12 USD on the Basic plan, 17 USD on Standard and 28 USD on Pro, per seat per month. Seats are sold in buckets, with a minimum of 3. Automations are included from Standard, with 250 actions per month. There is no permanent free plan.

HubSpot starts cheaper. The free CRM covers contacts, deals and basic email marketing. Sales Hub Starter costs 15 USD per seat with annual billing, or 20 USD monthly. However, workflow automations and email sequences are only available in Sales Hub Professional at around 100 USD per seat, plus a one-off onboarding fee of 1,500 USD.

A worked example based on these list prices: a sales team of 5 that needs automations pays 85 USD per month on monday CRM Standard. On HubSpot Sales Hub Professional, it's around 500 USD per month plus the one-off onboarding fee. If the team doesn't need automations, HubSpot Starter is cheaper. Both vendors adjust their prices regularly and offer promotions for new customers, so check the current pricing pages before deciding. You'll find an overview of all monday.com plans in our monday.com product and pricing overview 2026.

Features compared

Pipeline and automations

In monday CRM, the pipeline is a board you design freely: your own stages, your own fields, your own views such as Kanban or table. You set up automations following the pattern "When the deal changes to Won, create a project and notify the delivery team". This also works for sales processes that differ from the standard, such as multi-step approvals or tenders.

HubSpot offers a structured pipeline with predefined objects such as contacts, companies, deals and tickets. The workflows on the Professional plans are very powerful, especially for lead nurturing and automated email sequences.

Marketing

This is where HubSpot is clearly ahead. Landing pages, forms, lead scoring, email marketing and social media run in the same system as sales. monday CRM covers email campaigns directly from the CRM with monday campaigns, but doesn't go as deep on marketing automation. Our comparison monday campaigns vs. HubSpot shows how the two compare for email marketing.

AI features

monday CRM drafts emails with customer context, summarises communication histories and can use AI agents to qualify new leads, for example. The AI features work across the whole monday.com platform, including projects and service. HubSpot bundles its AI features under the name Breeze, with assistants and agents for marketing, sales and service.

Ease of use and customisation

monday CRM is quick to understand because everything is based on boards that work like tables. The flip side of this flexibility: someone has to set up the structure properly, otherwise every team builds its own logic.

HubSpot provides more structure out of the box. That makes getting started easier if your process follows the standard. If you use many hubs and features, though, it takes time to learn, and custom adjustments are more limited.

When HubSpot fits and when monday CRM does

HubSpot is the better choice if you mainly win leads through your website, content and newsletter, and marketing and sales need to work closely together. You'll need the budget for the Professional plans as soon as automations are required.

monday CRM is the better fit if your sales process is individual, if a project starts after the deal is closed, or if you want to manage sales, project delivery and service in one system. This applies to many service providers, agencies and B2B companies.

If you're also evaluating other systems such as Salesforce, Pipedrive or Zoho, our CRM comparison 2026 will help.

Switching from HubSpot to monday CRM: how the migration works

A switch starts with an inventory: which objects, fields, pipelines and automations do you actually use in HubSpot? This often shows that some fields are no longer needed.

Next, the structure is set up in monday CRM: boards for contacts, companies and deals, the pipeline stages and the links between them. Contacts, companies and deals can be exported from HubSpot as CSV files and imported into monday CRM. For larger data volumes or a parallel phase in which both systems stay in sync, an automation platform such as Make is a good fit.

History takes more effort: emails, notes and activities can't always be transferred in full. Clarify early on which data you really need. Finally, the automations are rebuilt and the team is trained. We show how a rollout works step by step in our article on monday CRM implementation.

monday CRM with Blinno

Blinno is a monday.com Platinum Partner and the only monday.com partner in the DACH region with the official CRM Specialist Partner badge. We help you decide between HubSpot and monday CRM, set up monday CRM for your sales process and support the migration from HubSpot. You'll find practical examples under monday CRM use cases.

Thinking about switching from HubSpot, or trying to choose between the two? Book a free first call with us.