When it comes to customer relationship management (CRM), companies are faced with a wide range of options. Two of the most well-known platforms on the market are monday CRM and SAP CRM. Both offer a wide range of features aimed at streamlining business processes, strengthening customer relationships, and making sales teams work more effectively. But which platform is the best choice for your business?
Overview of platforms
What is monday CRM?
monday CRM is an intuitive platform that was developed specifically for managing customer relationships and sales processes. It is part of the comprehensive monday.com Work OS platform, which enables teams to centrally organize and customize their workflows.
The key features of monday CRM include:
- Customizable pipelines: Create sales processes that are just right for your team.
- Automations: Save time with automated reminders, notifications, and status changes.
- Integration with other tools: Seamlessly connect monday CRM with tools like Gmail, Outlook, HubSpot, and more.
- Transparent communication: Centralize all customer data and team communication in one place.
With its user-friendly interface and no-code functionality, monday CRM is ideal for companies of all sizes that want to start quickly and scale flexibly.
What is SAP CRM?
SAP CRM is part of the SAP Business Suite and is aimed at medium-sized to large companies. It offers comprehensive functions that enable full integration with other SAP products, such as ERP or supply chain management.
Note: SAP offers two different solutions for customer relationship management: SAP CRM as an on-premise solution and SAP Cloud for Customer (C4C) as a cloud-based version. In this blog, however, we only compare monday CRM with SAP Cloud for Customer.
Key features of SAP CRM include:
- Complex functionality: From customer engagement to campaign management to analytics, SAP CRM offers a full suite of tools.
- scalability: SAP CRM is particularly suitable for companies with large amounts of data and international business structures.
- Integration options: Perfect integration with other SAP modules and business software.
- Industry solutions: Features specific to specific industries, such as retail or financial services.
While SAP CRM offers many powerful features, it is often complex to implement and requires specialized IT expertise.

Comparison of tools: monday CRM vs. SAP CRM
Among the many programs available to manage customer relationships, stand out monday CRM and SAP as two solutions that are particularly appreciated for their flexibility in implementation and their positive user reviews. But which of these two is the best choice for you? Here are a few key things that can help you with your review:
Flexibility and customization
SAP CRM offers a variety of modules, which, however, are often rigid and difficult to adapt. Changes to workflows or interfaces often require external consultants or developers.
monday CRM stands out due to its flexibility. Companies can quickly adapt processes, add new fields, or create automations — all in a no-code environment. This adaptability makes monday CRM ideal for growing companies or those with dynamic requirements.
conclusion
For companies looking for an agile solution, monday CRM is the better choice. The platform enables teams to adapt their processes quickly and independently without relying on external developers. In contrast, SAP CRM often requires higher investments of time and resources to implement individual adjustments, which makes it less flexible for dynamic requirements.
Integration and collaboration
SAP CRM offers robust integrations with other SAP products, such as SAP ERP and SAP S/4HANA What can be an advantage for companies that have already invested in the SAP ecosystem. However, integrations with third-party tools can be complex.
monday CRM offers hundreds of integrations with popular tools like Slack, HubSpot, Google Workspace, and more. The platform makes collaboration between teams easier by bringing communication and task management together in one place.

conclusion
For easy integration and collaborative work, monday CRM the better choice while SAP CRM scores well when it comes to large SAP infrastructures.
value for money
SAP CRM is undoubtedly a powerful solution, but it comes at a high price. License costs and implementation expenses are often considerable, which makes SAP CRM particularly interesting for large companies.
“SAP CRM is an expensive solution and is the most challenging aspect of the solution. ” (PeerSpot Review, 2024)
monday CRM offers a flexible pricing model that is tailored to the needs of small and medium-sized businesses. The transparent pricing and the absence of hidden costs make monday CRM an affordable alternative.
conclusion
monday CRM offers excellent value for money and is an ideal choice, particularly for small and medium-sized companies. With its transparent pricing, low implementation costs and the ability to flexibly adapt the system, monday CRM is a cost-effective alternative to SAP CRM. In comparison, SAP CRM is more suitable for large companies that are willing to make higher investments in a comprehensive solution.
Scalability: monday CRM grows with you
monday CRM is scalable and adapts to the needs of growing companies. New features, users, or workflows can be easily added without affecting existing processes.
SAP CRM is designed for multinational corporations and can meet extremely high requirements. However, this scalability often entails higher costs and complexity.
Conclusion
monday CRM is the better choice for companies that prioritize flexibility and growth without having to accept high costs for complex systems.
Support and community
monday CRM offers fast, reliable customer service and an active community. The platform provides plenty of resources, including tutorials, webinars, and templates to help you get started.
SAP CRM offers professional support, but it is often less accessible and slower as it is aimed at large organizations.
conclusion
The personal approach of monday CRM makes the decisive difference, especially for smaller teams. In addition, monday.com offers an extensive partner network that provides tailor-made training, advice and support in implementing and developing monday.com solutions — perfectly tailored to the individual requirements of your company. Blinno GmbH is one of these official partners and helps you make optimal use of monday.com in your company.
Customer reviews: monday CRM vs. SAP CRM
When choosing a CRM system, not only features and price play a role, but also the experiences of other users. A look at the reviews of monday CRM and SAP Sales Cloud on the G2 platform provides valuable insights (G2, comparison of monday CRM and SAP Sales Cloud).
Overall rating:
- monday CRM: 4.6 out of 5 stars based on 815 reviews.
- SAP Sales Cloud: 4.1 out of 5 stars based on 855 reviews.
Ease of use:
- monday CRM: Described by users as more user-friendly, easier to set up, and manage (9.0 out of 10 based on 577 ratings)
- SAP Sales Cloud: Users report a steeper learning curve and more complex adjustments (7.8 out of 10 are based on 609 ratings).
Customer Support:
- monday CRM: Receives higher ratings for the quality of ongoing product support (8.6 out of 10 based on 495 reviews).
- SAP Sales Cloud: Offers professional support but with mixed user experiences (8.2 out of 10 are based on 575 reviews)
Adaptability:
- monday CRM: Users appreciate the platform's flexibility and adaptability.
- SAP Sales Cloud: Offers extensive functions, but they are perceived as less flexible.

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Conclusion: Why monday CRM is the better choice
monday CRM offers a modern, flexible and user-friendly solution that focuses on teams. While SAP CRM can be useful for large companies with complex requirements, monday CRM is the ideal solution for companies that want to achieve results quickly, remain flexible and adapt their workflows without much effort.
If you're looking for a powerful yet easy-to-use CRM tool that can grow with your business, monday CRM is the right choice.