Company Overview
Entourage is one of the world's leading providers of professional sales outreach services in the B2B segment. With a team of over 200 employees, the company runs complex sales campaigns for well-known enterprise clients.
Starting Point
Entourage manages sales outreach at scale: for its enterprise clients, the company runs several highly complex sales campaigns in parallel. The technical infrastructure of the previous CRM system could no longer keep up with this task:
The core challenge: the company manages a contact pool of a very large number of leads, while at the same time ensuring that client data stays strictly separated. A sales rep often works for several clients at once, with different email addresses and identities. A client must never see that the same contact is also being approached by other clients.
Specific problems with the old system:
- No way to manage large volumes of data (1M+ contacts) efficiently
- No data separation between different client campaigns
- Numerous duplicates despite manual data management
- Insufficient reporting options for end clients
- A complicated user interface made day-to-day work harder
Entourage needed a scalable solution that could handle the sheer volume of contacts while also reflecting the complexity of multi-client operations with strict data separation, all with maximum ease of use for the teams.
Solution
We developed a bespoke multi-layer architecture that combines the strengths of several no-code platforms:
Xano – the central database: all contacts (1M+ records) are stored and managed in Xano. This is where intelligent deduplication runs on import of new contact lists, along with audience selection based on individual criteria.
WeWeb – the user-friendly frontend: data managers work exclusively in WeWeb to create new campaigns, define target audiences and select contacts. The intuitive interface makes complex database queries possible without technical know-how.
monday.com – the campaign hub: this is where the sales teams work daily. Every campaign gets its own board with all relevant contacts. Sales reps can store several email accounts, track email interactions and update campaign status in real time.
Unbounce – inbound lead integration tool: landing pages with individual forms capture new leads, which are automatically assigned to the right campaign in monday.com. This brings outbound and inbound activity seamlessly together.
The result:
A modular, scalable solution with Xano as an intelligent data warehouse at its centre. All automation and integration runs through Xano, giving Entourage full control over its own proprietary technology.
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