What’s new in monday AI for marketing?
Since the 2026 update, monday AI no longer just understands generic queries, but also recognises your context: your boards, your ongoing campaigns, your briefings and your brand voice. This means that AI responses and AI actions are tailored directly to your marketing workflow, rather than simply being generic chatbot outputs.
The four AI product lines that are particularly relevant to marketing teams:
- monday Sidekick – your AI assistant that understands your marketing context and works with you to plan, create and analyse
- monday Agents – autonomous AI agents that independently handle campaign research, briefings and workflows on their own
- monday Vibe – your no-code app builder, which lets you build your own marketing apps in minutes
- monday blocks / Workflows – ready-made AI actions that you can insert directly into your existing boards and automations
monday Sidekick for marketing
Your marketing Brain: From Strategy to Launch
monday Sidekick is the context-aware AI assistant that’s directly connected to your boards, documents and apps in monday.com. For marketing teams, this means that Sidekick is aware of your ongoing campaigns, pending briefings and team capacity, and acts accordingly.
Real-time market information
You ask Sidekick: “What are the key trends in our industry for Q3 2026?” – Sidekick searches five sources simultaneously, summarises the most relevant findings and provides you with a structured briefing document. No more hours of desktop research.
Generate campaign description automatically
Your team has a new product idea. You provide sidekick with the core message, the target audience and the planned channel, and sidekick generates a complete, structured campaign brief directly in your monday.com board. This includes the objectives, key messages, channel mix and timeline.
AI-supported collaboration
Sidekick communicates on your behalf via linked apps. Need feedback from your team on new social media strategies? Sidekick compiles the campaign assets, sends them to the relevant stakeholders and collects feedback – all without having to switch between apps.
Actionable Insights aus Arbeitsdaten
“Which Q1 campaigns performed best and why?” – sidekick analyses your dashboard data, creates a pie chart and provides specific recommendations for Q2. Data analysis without the need to export to Excel.
monday Agents for marketing
AI agents that never sleep
monday Agents go one step further than Sidekick: whilst Sidekick responds to your requests, Agents act autonomously and proactively – 24/7, without you having to prompt them every time.
Automated content pipeline
You configure an agent to monitor new entries on your campaign board. As soon as a new asset is marked as ‘ready’, the agent automatically creates the relevant social media post, suggests three title variations and assigns the task to the relevant content manager.
Campaign Localisation at Scale
Your global marketing team is launching a campaign across five markets. A Monday Agent automatically handles the translation and localisation of all assets – ensuring a consistent brand voice across every market. What used to take weeks now runs in parallel in a matter of hours.
monday Vibe for marketing
Build your own marketing apps in minutes
monday Vibe is an AI-powered no-code builder that lets you create fully-fledged work apps from a simple description – directly linked to your monday.com data.
Campaign Health Tracker
Analysise the performance of your marketing campaigns in real time – click-through rate, conversion rate and ROI at a glance, with automatic alerts if there are any deviations from your targets.
Social Media Content Calendar
Plan, schedule and manage your social media content across all channels in a single view.
Customer segmentation app
Create an app that draws directly on your real customer data and automatically identifies, maintains and updates segments – for more precise campaign targeting without the need for manual data processing.
monday Blocks and Workflows for Marketing
AI integrated directly into your marketing workflows
Categorise tasks automatically
Your incoming campaign tasks, assets and enquiries are automatically categorised and prioritised. No more manual sorting. Your board stays organised, even as the volume increases.
Localising campaigns
Translate and localise campaign assets for multiple markets in seconds – whilst maintaining a consistent brand voice. The AI Block handles the translation directly within the Board, without you having to leave the platform.
Analysing customer sentiment
Automatically convert incoming customer feedback, survey responses or support tickets into structured insights. The block analyses sentiment (positive / neutral / negative) and provides you with a clear overview.
Prioritising marketing tasks
The AI Block analyses your outstanding tasks based on impact, deadline and resource availability, and automatically prioritises them. Your team always knows what to tackle next.
Summarise discussions
Long update threads and discussions are automatically summarised into actionable takeaways. Perfect for stand-ups, campaign reviews and stakeholder updates.
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